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Directly from Visit Britain website:
We are Britain’s national tourism agency, responsible for marketing Britain worldwide & developing Britain’s visitor economy. Funded by the Department for Culture, Media and Sport, we work in partnership with thousands of organisations in the UK & overseas – the Government, the industry and other tourism bodies – to ensure that Britain is marketed in an inspirational & effective way around the world.
VisitBritain is Britain’s national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy.
Our mission is to build the value of tourism to Britain.